You Gonna Pay For That?

So here is the scene - my 6 year old daughter Madison is selling coupon books as a fund raiser and she shows the book her grandmother after dinner.  Grandma (who will certainly eventually buy) is going through the book page by page and wondering how many of the coupons she will use as she doesn't get out all that much.

After a few minutes, Madison simply asks "are you gonna pay for this or not?"  Classic.  It was a humorous reminder that every sales call must end with a clear call to action.  You need to put something out there that the prospect could say "no" in their response.  Risk it.  I would argue that opportunties never get stalled.  They are either moving forward (the relationship is getting better and deeper) or it is moving backwards (the prospect is headed in a different direction but they are not telling you that).

Have the guts to find out which direction you are headed.  I know a 6 year old who can help you.