I was in Houston this week on a business trip when I needed some assistance with my iPhone...which by the way is the single greatest technology related purchase I have ever made. So I made an appointment at the Genius Bar (tech support) inside the Apple store at the Houston Galleria. Wow, what an experience! Apple has to be one of the five greatest marketing companies of all time. What struck me about the Apple store (specifically the Genius Bar) was how incredibly young nearly all of the techs and salespeople were.
Do yourself a favor and read Steve Chazin's ebook Marketing Apple - 5 Secrets of the World's Best Marketing Machine. You can get to the ebook by clicking on this link:
Which leads me to the latest book I read this week by David Meerman Scott. The title of his book is World Wide Rave and it is a book about using the internet to get people to spread your ideas and share your company's stories. So back to technology. So many firms today are still resisting embracing social networking sites such as Facebook, Twitter and LinkedIn. But do you know who the new decisionmakers of today and tomorrow will be? They are the same young people and friends of the people who work at Apple's Genius Bar and they are absolutely fearless about technology.
Memo to all you out there who are not using social networking sites: that is where your customers either are today or will be tomorrow. Shouldn't you be there as well?
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